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Professional telemarketing services offer businesses a profitable solution to many business problems ... and a valuable tool to achieve strategic marketing goals.

SDA TeleSolutions is integral to sales building campaigns we develop for our clients, and more.

>> Database Development
>> Market Research
>> List Verification
>> Lead Qualification
>> Customer Service

"We think of SDA TeleSolutions not as a vendor, but as an extension of our company. They've proven themselves over the long-haul."

Nick Cassella, Vice President, Global Marketing, Thomas & Betts, Memphis, TN

With SDA TeleSolutions, You Can ...

Strengthen Client Relationships Telephone contacts have perhaps the greatest, most immediate impact on how your customers perceive your company. That's why it's important to use only the most professional business-to-business telemarketing service. With SDA TeleSolutions, your program is strategically tailored to your objectives, then professionally implemented.
Our operators are supported by professional marketing staff, thorough training in your program, experienced supervision, and more than 20 years as a pioneering telemarketing firm. That's why many of America's top companies have chosen -- and profited from -- SDA's telemarketing expertise.
Increase Total Marketing Effectiveness Strategically designed, skillfully executed telemarketing is an important component of most integrated marketing programs. Market research provides strategic guidance and competitive intelligence. Your sales force is more productive with qualified leads and expanded telesales coverage. Customer management, inquiry handling, skilled customer service and satisfaction tracking surveys cement relationships, identify opportunities and head off problems. Solid databases mean more effective direct marketing. And advertising and promotions are enhanced with 800 numbers and effective telephone follow-through.

TeleSolutions Services

Telemarketing Consulting

Use SDA's in-depth knowledge and long history of pioneering telemarketing to help you establish your own in-house telemarketing unit, or improve or expand your current one. SDA will help you:

  • Determine your telemarketing needs.
  • Develop a detailed, customized telemarketing plan and department operation manual.
  • Research and identify equipment; space and personnel requirements.
  • Secure equipment; layout call center.
  • Recruit and thoroughly train supervisory and operation personnel.
  • Develop specific guides and scripts for your most frequent situations.
  • periodically monitor and audit your call center for conformance to procedures, new needs, etc.
  • Assist by handling overflow calls from special programs, or foreseeable peak-call periods.
List Verification/Validation

All raw prospect lists, whether rented or developed internally, contain errors because offices are moved, postal zip codes and telephone area codes change, and more. In fact, in many positions and industries, personnel turnover can be as high as 20% per year as individuals are promoted, transferred or change employers.

Validating current addresses and phone numbers and identifying the correct contact person can avoid waste of expensive direct mail, and non-productive sales calls and frustrated sales personnel.

Lead Qualification

The best of lists or inquiries to your company, even with up-to-date basic data, are not true prospects. Information necessary to truly qualify prospects is based upon answers to such questions as:

  • Is the prospect still in a business that needs your service or product?
  • Current purchase levels for your product or service.
  • What factors are most important in selection of a supplier?
  • Current supplier; satisfaction with supplier.
  • Expected timing to next purchase or contract review.
  • Other specifics tailored to your business.

With this kind of information, sales force productivity increases -- reps can call with confidence knowing that the prospect is qualified and receptive to further information.

Customer Service

Effective, professional customer service is essential to cement and strengthen relationships in today's competitive market. SDA TeleSolutions customer service can:

  • Answer inquiries from your customer ads or literature
  • Convert inquiries to actual sales or to sales leads.
  • Respond to customer comments, concerns and suggestions.
  • Provide information on your product or service.
  • Add value to your product.
  • Arrange to send requested information or literature.
  • Obtain information to enhance your database.
  • Provide pricing information on your product or service.
  • Cross-sell and up-sell.
  • Provide information on distributors or retail locations.
  • Fill-in peak overloads for your service center.
  • Conduct customer satisfaction tracking surveys.
Database Development

Relevant knowledge has always been power. That's never been more true than in today's relationship and partnership selling environment. Your customer expects you to know his needs and his business. SDA TeleSolutions can develop a database for you that will contain information to classify and prioritize each customer. A strong database enables you to cement existing customer relationships, to build new ones and to focus your sales and marketing efforts for maximum sales and profits. Information captured can include answers to such question as:

  • Which of your products does the prospect use?
  • Customer Value -- annual purchases of your products.
  • Frequency of orders.
  • How your product is used--a component or ingredient, on what processing equipment.
  • Customer buying process--names and titles of decision makers and influencers. Who determines specifications? Who approves them? Who selects supplier?
  • Important factors in selecting suppliers
  • Name of current supplier
  • Satisfaction with current suppliers
Market Research

Accurate market intelligence, whether a new or existing product, ensures that the right people, channels and initiatives are planned for. SDA TeleSolutions marketing research can help you:

  • Determine strategic direction
  • Provide competitive market intelligence
  • Help solve strategic questions
  • Identify customer perceptions of your company's strengths and weaknesses, compared to competitors
  • Discover what's most important to customers in selection of a product or supplier
  • Measure customer acceptance of individual products and service
  • Develop in-depth demographics and psychographics of individual decision makers
  • Assess and track customer satisfaction
  • Evaluate advertising campaigns and media preferences