Brand
Marketing
Communications
Product
Launches
Loyalty
Marketing
Incentives
Lead
Generation
Incentives
Training
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Professional
telemarketing services offer businesses a profitable solution
to many business problems ... and a valuable tool to achieve
strategic marketing goals.
SDA
TeleSolutions is integral to sales building campaigns we develop
for our clients, and more.
>>
Database
Development
>> Market Research
>> List Verification
>> Lead Qualification
>> Customer Service
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"We
think of SDA TeleSolutions not as a vendor, but as an extension
of our company. They've proven themselves over the long-haul."
Nick
Cassella, Vice President, Global Marketing, Thomas & Betts,
Memphis, TN
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With
SDA TeleSolutions, You Can ...
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| Strengthen
Client Relationships |
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Telephone
contacts have perhaps the greatest, most immediate impact on
how your customers perceive your company. That's why it's important
to use only the most professional business-to-business telemarketing
service. With SDA TeleSolutions, your program is strategically
tailored to your objectives, then professionally implemented. |
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Our
operators are supported by professional marketing staff, thorough
training in your program, experienced supervision, and more
than 20 years as a pioneering telemarketing firm. That's why
many of America's top companies have chosen -- and profited
from -- SDA's telemarketing expertise. |
| Increase
Total Marketing Effectiveness |
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Strategically
designed, skillfully executed telemarketing is an important
component of most integrated marketing programs. Market research
provides strategic guidance and competitive intelligence. Your
sales force is more productive with qualified leads and expanded
telesales coverage. Customer management, inquiry handling, skilled
customer service and satisfaction tracking surveys cement relationships,
identify opportunities and head off problems. Solid databases
mean more effective direct marketing. And advertising and promotions
are enhanced with 800 numbers and effective telephone follow-through.
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TeleSolutions
Services
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| Telemarketing
Consulting |
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Use
SDA's in-depth knowledge and long history of pioneering telemarketing
to help you establish your own in-house telemarketing unit,
or improve or expand your current one. SDA will help you:
- Determine
your telemarketing needs.
- Develop
a detailed, customized telemarketing plan and department
operation manual.
- Research
and identify equipment; space and personnel requirements.
- Secure
equipment; layout call center.
- Recruit
and thoroughly train supervisory and operation personnel.
- Develop
specific guides and scripts for your most frequent situations.
- periodically
monitor and audit your call center for conformance to procedures,
new needs, etc.
- Assist
by handling overflow calls from special programs, or foreseeable
peak-call periods.
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| List
Verification/Validation |
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All
raw prospect lists, whether rented or developed internally,
contain errors because offices are moved, postal zip codes
and telephone area codes change, and more. In fact, in many
positions and industries, personnel turnover can be as high
as 20% per year as individuals are promoted, transferred or
change employers.
Validating
current addresses and phone numbers and identifying the correct
contact person can avoid waste of expensive direct mail, and
non-productive sales calls and frustrated sales personnel.
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| Lead
Qualification |
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The
best of lists or inquiries to your company, even with up-to-date
basic data, are not true prospects. Information necessary
to truly qualify prospects is based upon answers to such questions
as:
- Is
the prospect still in a business that needs your service
or product?
- Current
purchase levels for your product or service.
- What
factors are most important in selection of a supplier?
- Current
supplier; satisfaction with supplier.
- Expected
timing to next purchase or contract review.
- Other
specifics tailored to your business.
With
this kind of information, sales force productivity increases
-- reps can call with confidence knowing that the prospect
is qualified and receptive to further information.
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| Customer
Service |
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Effective, professional customer service is essential to cement
and strengthen relationships in today's competitive market.
SDA TeleSolutions customer service can:
- Answer
inquiries from your customer ads or literature
- Convert
inquiries to actual sales or to sales leads.
- Respond
to customer comments, concerns and suggestions.
- Provide
information on your product or service.
- Add
value to your product.
- Arrange
to send requested information or literature.
- Obtain
information to enhance your database.
- Provide
pricing information on your product or service.
- Cross-sell
and up-sell.
- Provide
information on distributors or retail locations.
- Fill-in
peak overloads for your service center.
- Conduct
customer satisfaction tracking surveys.
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| Database
Development |
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Relevant
knowledge has always been power. That's never been more true
than in today's relationship and partnership selling environment.
Your customer expects you to know his needs and his business.
SDA TeleSolutions can develop a database for you that will
contain information to classify and prioritize each customer.
A strong database enables you to cement existing customer
relationships, to build new ones and to focus your sales and
marketing efforts for maximum sales and profits. Information
captured can include answers to such question as:
- Which
of your products does the prospect use?
- Customer
Value -- annual purchases of your products.
- Frequency
of orders.
- How
your product is used--a component or ingredient, on what
processing equipment.
- Customer
buying process--names and titles of decision makers and
influencers. Who determines specifications? Who approves
them? Who selects supplier?
- Important
factors in selecting suppliers
- Name
of current supplier
- Satisfaction
with current suppliers
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| Market
Research |
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Accurate
market intelligence, whether a new or existing product, ensures
that the right people, channels and initiatives are planned
for. SDA TeleSolutions marketing research can help you:
- Determine
strategic direction
- Provide
competitive market intelligence
- Help
solve strategic questions
- Identify
customer perceptions of your company's strengths and weaknesses,
compared to competitors
- Discover
what's most important to customers in selection of a product
or supplier
- Measure
customer acceptance of individual products and service
- Develop
in-depth demographics and psychographics of individual decision
makers
- Assess
and track customer satisfaction
- Evaluate
advertising campaigns and media preferences
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