xpedx- Business Meetings & Events (Gold TAM) A "Color-Force Man" super hero comic book with special "secret decoder" was used in a mailing to stimulate interest in attending an Open House where a new digital printer (Color Force laser printer from Konica-Minolta) would be shown. The "secret decoder" was actually a printer's loupe, and the comic book was printed on the actual printer. Mailing recipients were told that in order to win a "secret prize," they needed to decode the message embedded in the comic book. This forced the viewer to inspect the printout for quality ... and be motivated to attend the Open House as a result. They did.

Brock Manufacturing of Kansas City, MO - Dealer and Distributor Support Program (Bronze TAM Award) Our goal was to generate dealer loyalty among agricultural equipment dealers to carry the full line of Brock products. More than 50 dealerships enrolled to be Best of Brock dealers! Cooperative advertising funds were allocated to such dealers for lead generation tools, signage, advertising, training, image building programs, and more. The Best of Brock program generated increased dealer loyalty and sales improvements within the dealer sales channel.

Delta Dental, Little Rock, AR - PR and HR Communications Program (Gold TAM Award) "Family Matters" was the creative theme for this award-winning HR program supporting Delta Dental of AR. What really mattered, of course, was that the company successfully utilized these selling materials to further improve their market share to 40+ % within the state of Arkansas!

Alflex Corporation of Louisville, KY - Corporate Identity Graphics (Gold TAM Award) SDA helped Alflex announce a unique new aluminum flex electrical conduit that greatly reduces the time it takes for electrical installations. This promotional program built rapid awareness and immediate trial for the new Alflex EZ conduit via a free product sample, special purchase offer, and a sweepstakes offer. Sales were three times more than estimated! The theme "Sometimes It Helps To Have A Little Pull" reflects the major benefit of the product.

NovaSys Health of Little Rock, AR - Total Communications Campaign (Silver TAM Award) NovaSys Health needed to recruit new employee members among State of Arkansas Employees and Arkansas Public School Employees. The campaign included numerous marketing communications tactics: Benefits Managers Kits; Meeting and Sales Support Tools; Consumer Direct Mail; Outdoor, Newspaper, and Radio Advertising; and Co-Branded Hospital Marketing Partner Ads and Direct Mail. The campaign earned a Silver TAM Award - sterling results for NovaSys Health!

Recent Client News

International Paper Selects SDA For Major Initiative Following on the heels of our xpedx "ColorForce Man" campaign, SDA was chosen by International Paper to develop a training initiative for xpedx representatives. This program utilizes the creative theme "Treasure Quest For Sales Success" to present "Golden Nuggets" of sales training information. In return for attending sessions, reps are given the chance to enter their own "Golden Nuggets" within a best practices collection process with special travel awards to tropical locales. Selected golden nuggets will be posted for viewing by all participants on the company's intranet site within a special enewsletter format.

Precision Laboratories Selects SDA For Multiple Dealer Channel Campaigns Precision Laboratories and SDA have inked a deal for SDA to produce a variety of corporate brochures, dealer channel sales promotion materials, point of sale materials, and more. Look to this site in the coming months to see these and other outstanding collateral and sales promotion pieces showcased.