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Project
Portfolio
Our work spans over 30 years, with an outstanding group of
blue chip clients!
Shown
here are a few examples of our more recent work. For industry
specific or intervention
specific
examples, select your choice(s) from
the menu options below.
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| "Fishing
For Feedback" -- An SDA Research project for Wyffels Hybrids.
The company wanted to know exactly how growers felt about the
new rootworm resistant corn they purchased. Wyffels "fished
for feedback" by giving participants a $20 Bass Pro Shops
Gift Certificate. Respondents went fishing (and hunting) with
their cards. |
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"Just
Heavenly" -- A new product launch for Givaudan.
The goal was to secure samplings among ice cream
manufacturers throughout the U.S. "Just Heavenly"
became the name of the line AFTER SDA developed the creative.
How so? Ice cream with variegates look like images from the
Hubble Space Telescope. The product line is out of this world.
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"ColorForceMan"
-- an event marketing program for xpedx.
The goal was to attract professional printers to a demonstration
of a new Konica-Minolta laser printer. Produced as a comic book
with specially enclosed "free decoder ring" (printer's
loupe) direct mail and telephone follow up calls secured attendance
in a fun way. |
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"Treasure
Quest For Sales Success" -- A training and incentives program
for International Paper.
In order to acquire best practices via its sales organization,
this program provides "Golden Nugget" fact based information
via a series of cards. The cards double as BRCs for participants
to communicate their best practices. More than 4000 submissions
per month will be assessed, with the best posted on a special
website ... not to mention a tropical vacation in the mix. |
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"Catch
The Rising Star of Arkansas Healthcare" -- An overall campaign
for NovaSys Health.
This campaign targeted prospective members of a special group
of employees within the state of Arkansas. Using a combination
of direct mail, event based marketing and more, prospects learned
of the company's "stellar healthcare services." NovaSys
Health is poised to be among the most progressive and cost-effective
healthcare benefits companies available. |
The
above are just a few of the examples of the type of work we do.
Select
your choice of projects from the program type of industry type menus
below.
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New
SDA Services Available
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>>
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