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| The
Product |
|
Spices,
seasonings and flavors |
| The
Need |
|
Increase
top of mind awareness and stimulate sales
|
| The
Solution |
|
A
comprehensive communications campaign utilizing advertising,
collateral, tradeshow and sales support materials |
| The
Result |
|
Product
line sales doubled in five years; high readership scores acheived
in trade publications; increased brand recognition and top of
mind awareness |
| SDA
Service |
|
Sales
building program |
|
|