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| The
Product |
|
Adhesive
products, laminate process trimmers and consulting services,
as well as the line of Tectyl undercoatings and metal protectants |
| The
Need |
|
Market
Daubert Chemicals products and overall expertise in consulting
with companies setting up applications involving the thermoforming
process; create awareness of the Tectyl line of products |
| The
Solution |
|
Integrated
print advertising, Internet, tradeshow media and publicity program
(left image above); ongoing media placements of adhesives ad
(brain) and Tectyl product line (Space Shuttle) |
| The
Result |
|
High
ad readership scores, with multiple clients securing Daubert
advice and products |
| SDA
Service |
|
Advertising |
|
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