| The
Product |
|
School
bus transportation service on an outsourcing basis |
| The
Need |
|
Develop
a national presence among school district superintendents responsible
for student transportation decision-making |
| The
Solution |
|
Position
outsourcing as an improvement in the school district's ability
to focus on education rather than student busing |
| The
Result |
|
Positive
and increased level of awareness |
| SDA
Service |
|
Advertising |