| The
Product |
|
Fertilizer
Trade Association |
| The
Need |
|
Solicit
new members-growers, dealers and distributors; educate members
on the value and importance of the association's work |
| The
Solution |
|
Advertising
and direct mail and follow up telephone campaign |
| The
Result |
|
Increased
grower, dealer and distributor awareness of association and
increased membership |
| SDA
Service |
|
Agency
of record; full service capabilities |