| The
Product |
|
Transportation
services to and from Mexico |
| The
Need |
|
Build
awareness of the capabilities to transport goods to and from
the U.S. and Mexico; build confidence in the partner company,
Transportes Easo |
| The
Solution |
|
Advertising
within U.S. and Mexican trade magazines offering a free video
-- the primary sales tool used by sales sales reps to promote
and simulate interest in U.S. and Mexico freight services |
| The
Result |
|
Significant
increase in international business |
| SDA
Service |
|
International;
sales support; advertising |
ADVERTISING
> M.S. CARRIERS 
