| The
Product |
|
Brick
Layer Trade Association |
| The
Need |
|
Increase
awareness and stress the advantages of brick among retailers
and the "move-up home buyer/consumer |
| The
Solution |
|
Radio,
TV, magazine advertising and a direct mail campaign stressed
the value of brick homes |
| The
Result |
|
Increased
awareness of the advantages of brick; media advertising campaign
used for 3+ years |
| SDA
Service |
|
Agency
of record; full service capabilities |
ADVERTISING
> MASONRY INSTITUTE OF ST. LOUIS
