| The
Product |
|
Counter
and Thimet Insecticides |
| The
Need |
|
Generate
sales force excitement in identifying competing product insecticide
users |
| The
Solution |
|
A
fun "Mission: Possible" Incentive Program for sales
force |
| The
Result |
|
100%
of sales reps participated, with 1/3 qualifying for prizes.
Tracked sales were truly incremental from competitive product
users |
| SDA
Service |
|
Channel
Marketing -- Incentive Program |
AGRICULTURE
> AMERICAN CYANAMID (2 of 3) 
