| The
Product |
|
Swine
Dysentery Control Antibiotic |
| The
Need |
|
Create
awareness/educate veterinarians on this new feed additive product
and communicate product benefits to swine producers |
| The
Solution |
|
Vet education and direct marketing program |
| The
Result |
|
11+%
response from vets requesting follow-up by the sales force and
free swine test kits |
| SDA
Service |
|
Sales
building -- database development, direct mail and fulfillment
services |
AGRICULTURE
> ELANCO PRODUCTS (1 of 2) 
