| The
Product |
|
Injectable
Antibiotic |
| The
Need |
|
Develop
nationwide marketing database of cattle producers |
| The
Solution |
|
Multiple direct mailing with strong offer for completing survey |
| The
Result |
|
68%
response to survey offer with cattle producer database developed
for ongoing marketing efforts |
| SDA
Service |
|
Sales
Building Program -- Database Development and Management; Direct
Marketing Program |
AGRICULTURE
> ELANCO PRODUCTS (2 of 2) 
