| The
Product |
|
Full
line of agricultural products |
| The
Need |
|
Each
year, communicate all product marketing programs to FMC's distributors
and retailers |
| The
Solution |
|
Develop an overall design and family look each year for marketing
program materials that included both printed and electronic
versions. Stand out among competitors using a high image building
approach to the materials developed |
| The
Result |
|
Program
materials won FMC's coveted "Bell Ringer" top award.
FMC rep professionalism and ability to present the company's
marketing programs improved |
| SDA
Service |
|
Product
program materials (printed and electronic versions) for 10 years;
Channel Marketing |
AGRICULTURE
> FMC AG PRODUCTS (2 of 2) 
