AGRICULTURE > FMC TURF AND ORNAMENTAL (2 of 2)

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The Product Insecticide for greenhouses and nurseries
The Need Increase retail distribution, stimulate trial and purchase
The Solution Direct mail program with free product samples and a cash rebate on purchases; included special retailer rebate incentives to stimulate new distribution
The Result $500,000 in product purchases by greenhouses and nurseries, with addition of 285 new retailers carrying the product
SDA Service Channel Marketing and Sales Building Program - Direct mail program, fulfilled product samples and cash rebate