| The
Product |
|
Line
of Purina Mills animal feed |
| The
Need |
|
Attract
new agricultural dealers to carry the Purina line |
| The
Solution |
|
Three
dimensional direct mailings to stimulate awareness, followed
by a sequence of meetings with senior Purina officers |
| The
Result |
|
Recruited
substantially more dealers than anticipated; each dealer represented
more than $250K in annual Purina sales |
| SDA
Service |
|
Direct
marketing and lead generation/appointments for senior officers |
AGRICULTURE
> PURINA
MILLS 
