| The
Product |
|
"Quikstrike"
Fly Abatement Strips |
| The
Need |
|
Stimulate
awareness and educate the trade and livestock producers about
the product to generate trial |
| The
Solution |
|
High
impact direct mail with product sample enclosed, along with
direct response advertising offering a product sample to dairy
and swine producers |
| The
Result |
|
Strong
dealer support and buy in, with excellent product trial results
from dairy and swine producers |
| SDA
Service |
|
New
Product Launch -- Advertising, direct mail, trade promotion |
AGRICULTURE
> SANDOZ
ANIMAL HEALTH 
