| The
Product |
|
Agrox
Premiere Seed Protectant |
| The
Need |
|
Build
product awareness and generate grower traffic at dealerships
to promote product sales |
| The
Solution |
|
Direct mail program to growers and dealers with a "Grand
Slam" baseball sweepstakes to build excitement and product
trial |
| The
Result |
|
High
visibility for the product during peak sales season, with doubling
of sales over previous year |
| SDA
Service |
|
Sales
Building -- direct mail, sweepstakes development and management |