| The
Product |
|
Corn
Seed Hybrids |
| The
Need |
|
Assess
grower satisfaction with Wyffels Rootworm Seed Corn; collect
marketing data for use in future database marketing efforts,
while simultaneously increasing loyalty among existing customers. |
| The
Solution |
|
In return for market research data, a free (20$ value) Bass
Pro Shops Gift Card was offered. The operative theme "Fishing
For Feedback" suggests that in return for factual information
concerning product effectiveness, participants will receive
fishing related prizes via the Bass Pro Shops Gift Card. Additional
data to be acquired includes agronomic information about the
customer's corn field. |
| The
Result |
|
The
survey generated a 32% response. The Bass Pro $20 gift card
proved to be an effective incentive, and the graphic approach
and creative concept ensured recipients would take notice. Customers
who participated are expected to demonstrate increased loyalty
to Wyffels Hybrids. |
| SDA
Service |
|
Marketing
and customer satisfaction research |
AGRICULTURE
> WYFFELS
HYBRIDS (2 of 2)
