| The
Product |
|
World
reknowned botanical garden |
| The
Need |
|
Solicit
new members among St. Louis residents and corporations |
| The
Solution |
|
2-part
direct mail and follow up telephone campaign with a sweepstakes
offer to win a trip to the Gardens of England |
| The
Result |
|
15,000
new members generated |
| SDA
Service |
|
Sales
Building Program -- direct mail and telemarketing |
ASSOCIATIONS
> MISSOURI BOTANICAL GARDENS 
