| The
Product |
|
Online
banking services |
| The
Need |
|
Promote
online banking services among personal and business account
holders |
| The
Solution |
|
Branding
of the service as "EBDirect" within direct mail announcement
materials; free mousepad and User Guides (2 versions) upon sign
up; print materials on POP displays in lobbies; included Loan
Officer presentation materials for use with business customers;
lobby posters |
| The
Result |
|
Exceeded
goal for new online customer enrollments by 200% |
| SDA
Service |
|
Creative;
sales presentation materials; training material development |
BANKING
& FINANCIAL SERVICES > ENTERPRISE BANK
(1 of 2) 
