| The
Product |
|
Electrical
Cables/Conduit |
| The
Need |
|
Build
sales for the Alflex line of nine specialty electrical cables/conduits |
| The
Solution |
|
Sales
promotion program with dealer POP materials and dealer rep and
contractor sweepstakes program offer -- Super Bowl XXXVII |
| The
Result |
|
Program
generated dealer and contractor excitement, with Alflex sales
of the specialty cable line increasing substantially over prior
years |
| SDA
Service |
|
Channel
Marketing -- Dealer POP materials and sweepstakes program |
BUILDING
& CONSTRUCTION > ALFLEX CORPORATION
