| The
Product |
|
Custom
engineered Metal Buildings |
| The
Need |
|
Recruit
new builders and contractors to carry the company's metal building
product line |
| The
Solution |
|
High
impact 3-dimensional direct mail, telephone and email follow-up
campaign with an overlay sweepstakes designed to stimulate appointments
for the sales force |
| The
Result |
|
24%
total response from program, with 19% of those mailed to requesting
an appointment |
| SDA
Service |
|
Database/list
development, response generating direct mail, business telemarketing
and emailing, website and sweepstakes development |
BUILDING
& CONSTRUCTION > AMERICAN BUILDINGS
COMPANY 
