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| The
Product |
|
Commercial
Water Heaters |
| The
Need |
|
Pre-qualify
leads obtained from media advertising, trade shows and other
sources, and assess interest in an appointment |
| The
Solution |
|
Monthly
lead qualification telemarketing |
| The
Result |
|
14%
of prospects requested a sales rep contact, with 29% of these
prospects requesting a proposal. Lochinvar closed 38% of the
proposals provided to these prospects |
| SDA
Service |
|
Telemarketing
and database development and management |
|
|