| The
Product |
|
Commercial
and industrial exit signs |
| The
Need |
|
Create
awareness of new product line; motivate manufacturer reps to
quote and sell this line of product over others they carry |
| The
Solution |
|
New
product promo kit and an incentive program for manufacturer
reps |
| The
Result |
|
Product
sales met program expectations; excellent rep participation |
| SDA
Service |
|
New
product launch -- kit materials and rep incentive program |
BUILDING
& CONSTRUCTION > THOMAS LIGHTING 
