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<<
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>>
| The
Product |
|
Pre-engineered
Metal Buildings |
| The
Need |
|
Recruit
new builders and contractors to carry VP's metal building product
line |
| The
Solution |
|
4-year
campaign consisting of direct mail, telemarketing, appointment
setting, database management and sales call presentation materials |
| The
Result |
|
Developed
a database of builders/contractors followed by conversion of
over 200 new builders resulting in $26 million in new VP annual
sales. BMA Award Winner |
| SDA
Service |
|
Sales
building -- database and list development, response generation
direct mail, business telemarketing, sales call presentation
materials |
|
|
BUILDING
& CONSTRUCTION > VP BUILDINGS (1 of
2) 
