| The
Product |
|
Pre-engineered
Metal Buildings |
| The
Need |
|
Recruit
new builders and contractors to carry VP's metal building product
line |
| The
Solution |
|
A
three-dimensional mailing with a "cool cup" life jacket
(can holder) reinforced that VP Buildings offers help at a time
when various metal buildings manufacturers were experiencing
economic difficulties. Telemarketing was utilized to verify/pre-qualify
the database and for follow up purposes. Campaign also consisted
of a teaser postcard, additional flat mailing and email blasts. |
| The
Result |
|
Program
generated an 11% response rate with 97% of these requesting
an immediate appointment with a VP representative. Final builders
recruited and sales generated are confidential. |
| SDA
Service |
|
Sales
Building -- integrated direct marketing and teleservices. |
BUILDING
& CONSTRUCTION > VP BUILDINGS (2 of
2) 
