| The
Product |
|
Dykem
All Purpose Marking Pens |
| The
Need |
|
Open
a new market and secure new distribution in the welding industry |
| The
Solution |
|
3-D
direct mail with product sample and special stocking offer to
promote stocking of product by distributors; stimulate trial
offer and purchase among distributors with a follow up telephone
call to take their order |
| The
Result |
|
12.3%
response from welding trade advertising for free sample pen,
with a 45% completion rate on distributor follow up telephone
calls |
| SDA
Service |
|
Sales building,branding and incentives |
CHEMICAL
INDUSTRY > ITW FLUID PRODUCTS 
