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| The
Product |
|
Propane
Gas |
| The
Need |
|
Build
customer loyalty; promote corporate image and brand awareness;
increase propane sales |
| The
Solution |
|
AmeriGas
"School Days" customer loyalty and community support
program wherein local schools earn up to $10,000 in award points
for school equipment, books and supplies |
| The
Result |
|
Exceeded
participation with 5,000+ schools enrolled in the program; improved
retention of existing customer base and image resulting from
this multi-year program |
| SDA
Service |
|
Customer
loyalty marketing program, advertising, direct mail, database
marketing |
|
|
CONSUMER
> AMERIGAS
PROPANE 
