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| The
Product |
|
Limited
edition beer steins |
| The
Need |
|
Generate
stein sales from past and new stein customers |
| The
Solution |
|
Direct mail program to past stein customers, 800 phone number
and FSI advertising in Sunday newspapers to stimulate interest
from new customers |
| The
Result |
|
24%
of direct mail audience placed orders, resulting in over 21,000
steins sold |
| SDA
Service |
|
Sales
Building Program -- Advertising, response generating direct
mail, inbound telephone order taking |
|
|
CONSUMER
> ANHEUSER-BUSCH
