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| The
Product |
|
Dental
insurance |
| The
Need |
|
Develop
effective communications materials and support programs |
| The
Solution |
|
Unique looks for each Delta Dental ranging from a character
icon called "Del" as a figurehead symbol to strong
"family" oriented graphics |
| The
Result |
|
Tremendous
acceptance among sales personnel, customers and prospects, with
the graphic look creating a brand identity that extended into
trade show booth graphics, broker programs, employer communications
materials, etc. |
| SDA
Service |
|
Full
Service, Agency of Record -- Marketing communications materials,
direct mail, database services, broker incentive programs, etc. |
|
|
CONSUMER
> DELTA
DENTAL (1 of 2) 
