|
<<
|
>>
| The
Product |
|
Small
Animal Pet Food |
| The
Need |
|
Redesign
and reposition the small animal pet food to create a family
look for this premiere product line; create a package design
with high visual appeal and consumer draw; obtain more shelf
space from mass merchandisers |
| The
Solution |
|
Distinctive
package using 4-color photography of animals, with an offer
of an end aisle display to national pet store chains |
| The
Result |
|
Two
major pet store chains acquired the product, resulting in dramatic
sales increases |
| SDA
Service |
|
Package
Design |
|
|
CONSUMER
> MANNA
PRO CORPORATION (1 of 2) 
