| The
Product |
|
Line
of Dog Food |
| The
Need |
|
Increase
sales of the Hearty Dog Food line by recruiting new dealers
to carry the line and by stimulating consumer trial and repeat
purchase |
| The
Solution |
|
Consumer
cash rebate and a sweepstakes; dealer price discount on their
purchases plus a sweepstakes overlay; Dealer POP materials and
a merchandising kit with direct mail consumers in dealer trade
areas |
| The
Result |
|
Strong
dealer support with higher than expected dealer response; excellent
consumer participation in cash rebate and sweepstakes. NAMA
Award Winner |
| SDA
Service |
|
Sales
building -- channel marketing; POP, dealer promotion and direct
mail materials |
CONSUMER
> MANNA
PRO CORPORATION (2 of 2) 
