| The
Product |
|
Smoked,
Honey Cured and Baby Pit Hams |
| The
Need |
|
Stimulate
trial of new smoked line and upgrade the image of OhSe Hams
to reflect quality improvements made by Farmland |
| The
Solution |
|
Direct mail to store buyers - offer of a free picnic basket
with goodies if you "OhSe for yourself" how fresh
our new ham line is |
| The
Result |
|
Increased
quality image and brand awareness among grocery store buyers;
generated greater shelf space for OhSe Hams and thus increased
sales |
| SDA
Service |
|
Direct
mail and store presentation materials |
CONSUMER
> OhSe
FOODS 
