| The
Product |
|
Grass
Seed and Lawn Fertilizer |
| The
Need |
|
Motivate
independent lawn care dealers to increase their purchases by
cross selling other Pennington products to dealers and generating
additional consumer traffic into dealerships |
| The
Solution |
|
Dealer
early stocking program and POP displays with a consumer cash
rebate plus special bonus of free Pennington product for the
combined purchase of grass seed and lawn fertilizer |
| The
Result |
|
Great
enthusiasm and participation by dealers and consumers |
| SDA
Service |
|
Channel
Marketing -- dealer and consumer promotions and POP materials |
CONSUMER
> PENNINGTON SEED (1
of 2) 
