| The
Product |
|
Bird
Feed |
| The
Need |
|
Motivate
dealers/retailers to increase their purchases and expand their
bird feed product line up; build consumer (bird watchers and
wild life lovers) traffic into dealerships |
| The
Solution |
|
Push-pull marketing program that included a direct mail program
and consumer advertising; in-store mobile display; dealer discounts
and consumer case rebates |
| The
Result |
|
Increased
bird food sales by $750,000 and the number of dealers carrying
Pennington bird feed line products |
| SDA
Service |
|
Full
Service Agency of Record -- Advertising, dealer and consumer
promotions, direct mail and POP in-store display |
CONSUMER
> PENNINGTON
SEED (2 of 2) 
