| The
Product |
|
Pantothenic
Acid, a skin cell regenerator |
| The
Need |
|
Generate
leads by communicating the benefits of panthenol for cosmetic
applications |
| The
Solution |
|
Advertise
in trade publications and provide reps with selling materials;
communicate directly with 750 key prospect companies through
a 3-part direct mail campaign |
| The
Result |
|
Database
of over 700 cosmetic research, development and marketing personnel,
with 100 requests to meet with a sales representative generated.
BMA Award Winner |
| SDA
Service |
|
Database
development, with list development, sales building and sales
support materials |
DATABASE
DEVELOPMENT > DAIICHI FINE CHEMICALS
