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| The
Product |
|
Custom
engineered Metal Building Systems |
| The
Need |
|
Recruit
new builders and contractors to carry the line of metal building
products |
| The
Solution |
|
Direct
response marketing program consisting of 3-dimensional direct
mail, telemarketing, and appointment setting |
| The
Result |
|
13.3%
response from prospects requesting a sales rep appointment |
| SDA
Service |
|
Database
and list development, response generating direct mail, business
telemarketing, and sales call presentation materials |
|
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DATABASE
DEVELOPMENT > GULF STATES MANUFACTURERS
