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| The
Product |
|
Family
of 6 new grill flavors |
| The
Need |
|
Introduce
grill flavor product line |
| The
Solution |
|
Offer
product samples and free culinary demonstrations (appointments)
through high impact direct mail, telemarketing follow up, free
product samples, sweepstakes drawing and culinary demos |
| The
Result |
|
64%
response to the direct mail campaign with 37% requesting product
samples. BMA ProComm Award Winner |
| SDA
Service |
|
Database
development, new product launch utilizing direct mail, telemarketing,
sweepstakes and product sampling |
|
|
DATABASE
DEVELOPMENT > KRAFT FOOD INGREDIENTS (1
of 3) 
