| The
Product |
|
Home
health care and IV Therapy equipment |
| The
Need |
|
Build
interest and establish a relationship with selected hospitals
in rural areas in six states |
| The
Solution |
|
Acquire
a list of hospitals and HMO's and conduct research via telephone
with targeted personnel |
| The
Result |
|
Completed
interviews with 320 hospitals, with the program proving to be
an effective and cost efficient means to identify prospects;
became supplier of home care equipment for various hospitals
|
| SDA
Service |
|
Database
development and lead qualification |