| The
Product |
|
Uniforms
for industrial, institutional and retail personnel |
| The
Need |
|
Build
a database and stimulate sales by generating more appointments
within a new market area (convenience store chains) |
| The
Solution |
|
Database
development followed by three-dimensional mailings extending
a special limited time purchase offer to prospects |
| The
Result |
|
Significant
number of sales appointments set, with penetration of the market
achieved through incremental sales volume and profits |
| SDA
Service |
|
Database
development in support of new product launch within new marketing
area |
DATABASE
DEVELOPMENT > UNITOG 
