| The
Product |
|
Pre-engineered
Metal Buildings |
| The
Need |
|
Recruit
new builders and contractors to carry VP's metal building product
line |
| The
Solution |
|
4-year
campaign consisting of direct mail, telemarketing, appointment
setting, database management and sales call presentation materials |
| The
Result |
|
Developed
a database of builders/contractors followed by conversion of
over 200 new builders resulting in $26 million in new VP annual
sales. BMA Award Winner |
| SDA
Service |
|
Database
development with list development, direct mail, business telemarketing
and sales presentation materials |
DATABASE
DEVELOPMENT > VP BUILDINGS 
