| The
Product |
|
Hospital/nursing
home new meal delivery system |
| The
Need |
|
Follow
up with 5,300 targeted food service managers to build higher
degree of interest and identify those who would like a product
demo or sales appointment |
| The
Solution |
|
Conducted
telephone follow up interviews and set appointments for sales
force product demos |
| The
Result |
|
Achieved
28% completed interviews with 114 appointments set for sales
force follow up |
| SDA
Service |
|
Business
telemarketing and database management |