| The
Product |
|
Dental
Insurance |
| The
Need |
|
Gather
information and maintain awareness with large employers for
future insurance benefits program bids; developed database of
insurance brokers |
| The
Solution |
|
Following
identification of appropriate companies, SDA created a character
referenced as"Del" to represent Delta Dental in direct
mail and trade show advertising. Multiple self-mailers used
Del to depict key benefits of working with Delta Dental of Tennessee |
| The
Result |
|
Built
strong awareness for Delta Dental through "Del" icon,
with tremendous acceptance among sales personnel |
| SDA
Service |
|
Database
Marketing; collateral materials |
DATABASE
MARKETING > DELTA DENTAL OF TENNESSEE
