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| The
Product |
|
Pest
control products |
| The
Need |
|
A
national database of pest control operators/companies, with
database maintenance and communications |
| The
Solution |
|
Development and maintenance of a 14,000 pest control company
database with telemarketing to 25% of the companies each year |
| The
Result |
|
Cost-effective
means to instill loyalty and stimulate purchase, follow up on
offers, and fulfill literature and product sample requests |
| SDA
Service |
|
Database
development and maintenance; ongoing telemarketing |
|
|
DATABASE
MARKETING > FMC PEST CONTROL
