| The
Product |
|
Pharmaceutical
jars and bottles |
| The
Need |
|
Motivate
independent pharmacies nationwide to buy Kerr products |
| The
Solution |
|
Develop
and manage a multi-year incentive program that rewards pharmacies
with points based on their purchases of Kerr product; points
redeemable for free Kerr products, merchandise from a catalog
and/or gift certificates |
| The
Result |
|
Participation
by pharmacies increased, resulting in increased product sales
|
| SDA
Service |
|
Channel
incentive program and database management |
DATABASE
MARKETING > KERR, INC. 
