| The
Product |
|
Foodservice
Conveyor Systems |
| The
Need |
|
Enable
sales force and independent dealers to focus efforts on hospitals
with definite near-term needs to rebuild, replace or expand
kitchen equipment |
| The
Solution |
|
Telemarketing
to identify hospitals with near-term needs and set appointments
for sales force follow-up |
| The
Result |
|
Telemarketing
achieved a 70% completion rate, identified 207 hospitals who
plan to upgrade their foodservice equipment within 18 months,
with the final result identification of $1,040,000 potential
sales from 25% of those qualified |
| SDA
Service |
|
Business
telemarketing and database development |
DATABASE
MARKETING > SOUTHERN EQUIPMENT COMPANY
