| The
Product |
|
Gear
reducers and motors for industrial applications |
| The
Need |
|
Improve
frequency of high value prospect meetings with original equipment
manufacturers (OEMs) through a cost effective, continuous process
to generate, qualify, track and report on sales leads |
| The
Solution |
|
Build
an initial database consisting of over 7000 prospects within
23 SIC codes; follow with a "grass roots multi-touch"
direct response marketing campaign combining mail and phone
follow up with special offer and electronic leads management
(eleads -- a special SDA internet based system) |
| The
Result |
|
High
valued leads generated with many face-to-face appointments and
sales rep performance improvements |
| SDA
Service |
|
Lead
generation with direct marketing, database development, telephone
follow up and eleads |
DATABASE
MARKETING > SUMITOMO MACHINERY
