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| The
Product |
|
Spices,
seasonings and flavors |
| The
Need |
|
Create
awareness and position company as a "consultant" to
targeted companies |
| The
Solution |
|
Combine
market research, strong advertising and a trade show campaign
with ongoing direct mail, database marketing and new collateral
materials |
| The
Result |
|
High
readership scores for advertising, with company sales and profits
increasing 36% in first two years, generating a significant
number of new customers |
| SDA
Service |
|
Full
service, agency of record and branding programs |
|
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