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<<
|
>>
| The
Product |
|
Caramel,
marshmallow and coconut ice cream ingredients |
| The
Need |
|
Identify
qualified prospects and announce that KFIC can help ice cream
manufacturers develop exciting new flavors |
| The
Solution |
|
Utilize
telemarketing to pre-qualify prospects and conduct market research,
along with high impact direct mail and telephone follow up to
stimulate interest and appointments for the sales force |
| The
Result |
|
Program
very successful in generating sales appointments, with program
costs recovered through a single sale among many |
| SDA
Service |
|
New
product launch |
|
|
FOOD
& FOOD SERVICES > KRAFT FOOD INGREDIENTS
(2 of 3) 
