| The
Product |
|
Smoked,
Honey Cured and Baby Pit Hams |
| The
Need |
|
Upgrade
image of OhSe Hams to reflect quality improvements made by Farmland |
| The
Solution |
|
Direct
Mail offering free picnic basket with smoked ham to store buyer
in return for meeting to discuss stocking plan |
| The
Result |
|
Increased
quality image and brand awareness among grocery store buyers,
with greater shelf space for OhSe Hams generated, resulting
in increased sales |
| SDA
Service |
|
Channel
Marketing -- Direct mail and POP materials |
FOOD
& FOOD SERVICES > OhSe FOODS 
